4Ps of Marketing Course
Master the 4Ps of marketing tailored for local small businesses in Kenya. Gain skills to research markets, craft subscription products, set smart prices, select effective channels, and run promotions that boost leads, trials, and sustained customer growth for your venture.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This 4Ps of Marketing Course equips you with practical tools to analyse local Kenyan audiences, craft irresistible subscription offers, and set pricing tiers that drive sales. Learn to pick the best channels, map seamless customer journeys, launch budget-friendly campaigns, and build a solid go-to-market strategy with KPIs and dashboards to measure success.
Elevify advantages
Develop skills
- Local market research: identify small business needs and segments quickly.
- Value proposition design: create clear offers and MVPs that convert.
- Pricing strategy: develop tiers, trials, and anchors for subscriptions.
- Channel and journey mapping: design cost-effective paths to retention.
- Go-to-market planning: integrate 4Ps into a lean launch roadmap.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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