Coupon Course
This course equips marketers with skills to create profitable coupon campaigns that protect margins, precisely target customer segments, and measure return on investment. You'll learn to elevate average order value, customer lifetime value, and repeat business without conditioning buyers to hold out for deals, ensuring sustainable growth through data-informed strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to leverage discounts smartly to increase revenue while safeguarding profits. You'll master unit economics, margins, and optimal discount levels, then apply coupons throughout the customer journey using effective messaging. Design powerful campaigns, select appropriate coupon types, target specific segments accurately, and monitor uplift, average order value, and margins with robust reporting and optimisation tools.
Elevify advantages
Develop skills
- Master coupon mechanics: quickly design limits, rules, and stackable offers.
- Implement profit-protecting discounts: establish thresholds that boost order value without eroding margins.
- Develop targeted coupon strategies: segment customers and activate high-converting offers.
- Design high-return campaigns: construct, test, and expand successful promotions.
- Optimise with data: monitor uplift, margin effects, and decide when to end campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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