Consumer Research Course
Gain expertise in consumer research tailored for marketing success: design studies, conduct interviews and surveys, evaluate mobile loyalty app user experiences, and convert data into actionable decisions that drive customer acquisition, engagement, and retention effectively within limited budgets. Explore ethical standards, mixed methods, and practical tools to deliver reliable insights for product improvements and campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to plan and execute quick, dependable research studies for mobile loyalty products. Master ethical practices, mixed research methods, and precise objectives, then craft impactful interviews, surveys, and usability tests. Gain skills in budget-friendly sampling, confident data analysis, and transforming insights into tangible enhancements for products, messaging, and customer retention strategies.
Elevify advantages
Develop skills
- Design effective consumer studies by converting marketing objectives into precise research questions.
- Conduct efficient interviews by recruiting participants, moderating sessions, and extracting shopper insights.
- Create powerful surveys with clear questions, logical flows, and cost-effective sampling techniques.
- Evaluate mobile loyalty user experience through planning, executing, and analysing concise usability tests.
- Transform research data into strategies by integrating qualitative and quantitative findings for marketing actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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