Consumer Psychology Course
Gain expertise in consumer psychology tailored for marketing success. Explore mental biases, honest influence techniques, and data-backed onboarding to enhance customer acquisition, interaction, and loyalty—ideal for subscription services and wellness brands. This course equips you with practical tools to understand buying decisions, craft compelling campaigns, and build lasting user relationships through ethical strategies and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how everyday people choose what to click, test, and subscribe to in this Consumer Psychology Course. Master key drivers of motivation and behaviour science, applying them to user studies, customer group profiling, smooth onboarding processes, and week-long engagement strategies. Dive into mental shortcuts, smart subscription setups, and customer acquisition drives, all while prioritising honest design, open practices, and solid metrics to improve loyalty and happiness in digital offerings.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial offers, and subscription paths.
- Convert user insights into precise wellness customer groups for better targeting and returns.
- Write persuasive ad and landing page text using motivation and social evidence.
- Build onboarding and week-long engagement sequences to increase activation and retention.
- Track behaviour changes with key performance indicators, steering clear of manipulative designs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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