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Consumer Behavior Course

Consumer Behavior Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course explores how individuals select wellness and mental health apps, covering motivations, perceived value, social influences, usability, and barriers such as cost and privacy concerns. You will gain skills in quick research techniques, micro-segmentation, targeted positioning, message crafting, and decision journey mapping to create effective strategies that enhance user acquisition, activation, and sustained engagement.

Elevify advantages

Develop skills

  • Decode consumer drivers: identify true triggers for adopting wellness apps.
  • Conduct rapid insight research: analyse reviews, reports, and forums for behaviour insights.
  • Master micro-segmentation: profile high-value urban professionals aged 25-35 quickly.
  • Develop journey mapping skills: create effective nudges through the freemium user funnel.
  • Craft conversion messaging: design and test copy to build trust and increase sign-ups.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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