Consumer Behavior Course
Dive into consumer behaviour for wellness and mental health apps. Master researching genuine user motivations, mapping decision paths, segmenting young urban professionals, and developing persuasive marketing messages to drive activation, retention, and conversions to paid plans. This equips you to build smarter app strategies in a competitive market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course explores how individuals select wellness and mental health apps, covering motivations, perceived value, social influences, usability, and barriers such as cost and privacy concerns. You will gain skills in quick research techniques, micro-segmentation, targeted positioning, message crafting, and decision journey mapping to create effective strategies that enhance user acquisition, activation, and sustained engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: identify true triggers for adopting wellness apps.
- Conduct rapid insight research: analyse reviews, reports, and forums for behaviour insights.
- Master micro-segmentation: profile high-value urban professionals aged 25-35 quickly.
- Develop journey mapping skills: create effective nudges through the freemium user funnel.
- Craft conversion messaging: design and test copy to build trust and increase sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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