Chief Marketing Officer Course
This course equips you to excel as a Chief Marketing Officer in B2B SaaS. Gain skills in diagnosing markets, positioning brands, crafting GTM strategies, mastering analytics, managing budgets, and leading teams. Drive ARR growth, align with sales, and transform marketing into a key revenue driver using data-driven approaches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical guide to lead B2B SaaS growth confidently as a CMO. Master diagnosing business performance, interpreting market and customer insights, developing strong brand strategies, and creating effective go-to-market plans. Excel in analytics, testing, budgeting, and team building to boost pipeline, optimise ARR, and shape executive choices with solid data strategies.
Elevify advantages
Develop skills
- Diagnose B2B SaaS markets, funnels, churn, and growth levers quickly.
- Build SaaS dashboards, define KPIs, and run experiments at CMO level.
- Craft clear brand narratives for mid-market that convert non-technical buyers.
- Design GTM channels, ICPs, and demand strategies for rapid ARR growth.
- Structure marketing teams, budgets, and incentives for scalable results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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