Brand Storytelling Course
This course equips you to master brand storytelling in marketing for eco-friendly products. Define your brand's sustainable purpose, create emotional human-first narratives, build content pillars, and map customer journeys to deliver clear, persuasive messages that convert eco-conscious buyers into devoted loyal fans, boosting engagement and sales effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to craft compelling narratives for eco-friendly home fragrance brands, defining purpose, emotional benefits, and sustainability values into a strong brand promise. Master designing content pillars, human-centred stories, customer journey mapping, and consistent voice with microcopy to guide eco-conscious buyers from awareness to loyal advocacy confidently.
Elevify advantages
Develop skills
- Build solid brand pillars by designing 4-6 content pillars balancing emotion and utility.
- Craft engaging brand narratives turning product features into emotional human-first stories.
- Map customer journeys aligning content to each stage and tracking progress with key metrics.
- Define clear eco-brand purpose shaping sustainable value propositions and promises.
- Create consistent on-brand microcopy for captions, blurbs, subject lines, and CTAs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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