Brand Marketing Course
This course equips you with a full toolkit for excelling in brand marketing, covering channel strategies, messaging, creative elements, and performance metrics. Discover how to strategise campaigns, enhance results, and expand a skincare brand using smart, data-backed choices and powerful marketing approaches that fit Kenyan business contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward, hands-on framework for developing brand positioning, crafting compelling messages, and executing campaigns that deliver real growth. Master planning across paid, owned, and earned channels, designing journeys that convert, and implementing tracking, attribution, plus reporting systems. Access practical playbooks, templates, and schedules to roll out effective, rule-compliant campaigns quicker while fine-tuning outcomes accurately.
Elevify advantages
Develop skills
- Integrated channel planning: coordinate paid, owned, and earned media for rapid brand expansion.
- Brand positioning and messaging: develop regulation-friendly, persuasive copy for skincare products.
- Data measurement and attribution: analyse metrics, reallocate funds, and grow top performers swiftly.
- Customer journey mapping: outline four key phases with matching assets, calls-to-action, and targeting methods.
- Conversion rate optimisation: improve user experience, processes, and promotions to increase direct-to-consumer sales.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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