Brand Identity Design Course
Master brand identity design for marketing by defining strategy, crafting logos, building colour and typography systems, and applying them across digital platforms. Develop a consistent, memorable brand that stands out and delivers real business results in a Kenyan context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Identity Design Course teaches you to create a clear, consistent visual system for a digital fitness brand, covering strategy, positioning, logo concepts, colour systems, typography, and usage guidelines. You will learn to design accessible palettes, scalable logos, and responsive type, then apply them to social media, app screens, and print materials, including practical handoff assets and simple testing methods to refine your work.
Elevify advantages
Develop skills
- Build a cohesive brand system with logo, colour, and type that remains consistent.
- Design accessible colour palettes that meet WCAG standards, ready for digital use, and true to the brand.
- Create scalable logos that work well from favicon size to app icons and large formats.
- Specify typography systems using web-safe options to improve clarity and user experience.
- Apply brand identity across various touchpoints like social media, app UI, and print materials.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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