B2B Marketing Course
This course equips you with skills to excel in B2B marketing targeting manufacturing sectors. You will learn to define precise ideal customer profiles, create role-specific messaging, launch account-based marketing campaigns, and optimise using key performance indicators. Build effective sales funnels, accelerate complex deals, and produce marketing content that supports sales teams effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical guide to secure manufacturing clients. Master defining ideal customer profiles, identifying key decision-makers, and linking automation to metrics like equipment efficiency, waste reduction, and delivery times. Develop tailored messages, outreach sequences, stage-specific materials, and account-based programs, while monitoring results through metrics, tests, and dashboards.
Elevify advantages
Develop skills
- Design manufacturing ideal customer profiles by mapping roles, technologies, and metrics quickly.
- Craft compelling B2B SaaS messages tailored to manufacturing buyer roles.
- Create funnel assets including emails, call scripts, and ROI calculators for each stage.
- Plan account-based marketing for up to 50 accounts with multi-channel sequences.
- Optimise campaigns by monitoring KPIs, testing variations, and enhancing pipelines.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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