AI for Marketing Course
This course equips you with practical AI techniques for marketing success, covering data preparation, audience targeting, personalised campaigns, and performance testing. Develop intelligent email and paid social strategies that maximise returns on investment, ensure data privacy, and prioritise customer needs in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on AI skills to enhance marketing campaigns. Master data cleaning and preparation, create secure audience segments, and craft tailored email and social media strategies that drive conversions. Dive into AI testing, content creation, optimisation techniques, and measure success using key performance indicators, predictive tools, and efficient workflows ready for immediate use.
Elevify advantages
Develop skills
- Prepare marketing data with AI: clean, secure, and create effective features.
- Segment audiences using AI: develop clusters, similar groups, and likelihood models.
- Personalise campaigns with AI: tailor emails and social ads by group and actions.
- Test creatives using AI: produce options, conduct experiments, and expand top performers.
- Report with AI insights: automate analysis, predict customer value, and adjust campaigns live.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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