web strategy training
Master web strategy tailored for B2B SaaS companies: evaluate your website, define three-year KPIs, compare with competitors, and develop a roadmap covering SEO, CRO, content, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline expansion and sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create a clear three-year roadmap that transforms your website into a steady growth driver. You'll learn to establish realistic KPIs, assess your existing online presence, analyse competitors, and focus on high-impact projects in SEO, content, UX, CRO, and automation. Acquire practical frameworks, governance structures, and tracking practices you can implement right away, even on a tight budget.
Elevify advantages
Develop skills
- Web strategy roadmapping: develop a phased three-year B2B SaaS growth plan swiftly.
- Conversion optimisation: review user flows, reduce barriers, and improve lead quality rapidly.
- KPI and dashboard design: establish key metrics and implement regular reporting cycles.
- SEO and content pillars: organise site architecture, topic clusters for scalable traffic growth.
- Cross-functional alignment: coordinate marketing, sales, and product teams on web objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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