web communication training
Gain mastery in web communication for online marketing. The course teaches you to review your brand voice, tailor content for various channels, apply tested templates, deal with crises, and evaluate results, ensuring your eco-friendly brand delivers a clear, uniform, and reliable message across all platforms. Ideal for building trust and engagement in digital spaces.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, hands-on approach to reviewing your brand's voice, establishing a steady brand character, and converting principles like sustainability and openness into practical writing guidelines. You'll gain ready-made templates for social media, emails, websites, and press releases, learn to adjust tone per platform, track results, handle emergencies, and create an active voice manual to ensure all communications stay unified and impactful.
Elevify advantages
Develop skills
- Conduct brand voice audits to swiftly identify channel inconsistencies and tone issues.
- Develop sustainable messaging by transforming core values into a unified brand voice.
- Create channel-specific copy for web, email, social media, and PR that delivers strong results quickly.
- Handle crisis communication with composed, reliable responses to safeguard your reputation.
- Establish voice management systems including simple guides, playbooks, and checks to maintain content alignment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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