Web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS metrics, LTV calculations, dashboard creation, testing frameworks, and CRO strategies to monitor complete user journeys, seal funnel gaps, and convert insights into increased revenue and optimised advertising budgets. Ideal for boosting business performance through precise data analysis.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-informed choices. You will cover ecommerce analytics basics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis, then use effective strategies to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel investments straight to sales outcomes.
- Experiment roadmapping: plan efficient A/B tests and interpret findings confidently.
- CRO and UX optimisation: repair funnel drop-offs, increase conversion rates, and raise average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and improve ROAS.
- User journey analytics: chart user actions, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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