Web 2.0 & Social Media Course
This course equips you with expertise in Web 2.0 and social media strategies tailored for sustainable fashion marketing. You will learn to map channels like TikTok, Instagram, Facebook, and LinkedIn, develop SMART goals through audience segmentation, craft content strategies including hero, hub, hygiene, and UGC posts, create crisis playbooks for issues like complaints and deliveries, and manage communities with clear rules and tone for enhanced brand awareness, engagement, and sales growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to establish a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. Master audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI tracking to boost reputation, engagement, and sales effectively.
Elevify advantages
Develop skills
- Social media channel mapping: design impactful strategies for TikTok, Instagram, Facebook, and LinkedIn.
- Audience segmentation: create SMART goals based on segments to quickly improve social media returns.
- Content strategy: develop plans for hero, hub, hygiene, and user-generated content suited to sustainable fashion.
- Crisis playbooks: manage complaints, reviews, and delivery problems using ready scripts.
- Community management: enforce tone, rules, and UGC policies to maintain safe and vibrant channels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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