Web 2.0 & Social Media Course
This course equips you with expertise in Web 2.0 and social media strategies tailored for sustainable fashion marketing. You will learn to map channels like TikTok, Instagram, Facebook, and LinkedIn, develop SMART goals through audience segmentation, craft content strategies including hero, hub, hygiene, and UGC posts, create crisis playbooks for issues like complaints and deliveries, and manage communities with clear rules and tone for enhanced brand awareness, engagement, and sales growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to establish a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. Master audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI tracking to boost reputation, engagement, and sales effectively.
Elevify advantages
Develop skills
- Social media channel mapping: design impactful strategies for TikTok, Instagram, Facebook, and LinkedIn.
- Audience segmentation: create SMART goals based on segments to quickly improve social media returns.
- Content strategy: develop plans for hero, hub, hygiene, and user-generated content suited to sustainable fashion.
- Crisis playbooks: manage complaints, reviews, and delivery problems using ready scripts.
- Community management: enforce tone, rules, and UGC policies to maintain safe and vibrant channels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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