Web 2.0 & Social Media Course
This course equips you with expertise in Web 2.0 and social media strategies tailored for sustainable fashion marketing. You will learn to map channels like TikTok, Instagram, Facebook, and LinkedIn, develop SMART goals through audience segmentation, craft content strategies including hero, hub, hygiene, and UGC posts, create crisis playbooks for issues like complaints and deliveries, and manage communities with clear rules and tone for enhanced brand awareness, engagement, and sales growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to establish a robust online presence for sustainable fashion on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. Master audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI tracking to boost reputation, engagement, and sales effectively.
Elevify advantages
Develop skills
- Social media channel mapping: design impactful strategies for TikTok, Instagram, Facebook, and LinkedIn.
- Audience segmentation: create SMART goals based on segments to quickly improve social media returns.
- Content strategy: develop plans for hero, hub, hygiene, and user-generated content suited to sustainable fashion.
- Crisis playbooks: manage complaints, reviews, and delivery problems using ready scripts.
- Community management: enforce tone, rules, and UGC policies to maintain safe and vibrant channels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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