Social Media Optimization Course
This course teaches how to optimize social media profiles on Instagram, TikTok, LinkedIn, and Facebook for search and performance, focusing on keyword research, tracking, analytics, and structured workflows for measurable results in eco-friendly skincare branding.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimisation Course shows you how to turn Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-ready assets. Learn keyword research for eco-friendly skincare, write concise bios, choose consistent handles, and build a unified brand system. Set up tracking with UTM parameters, GA4, and dashboards, then follow a clear execution workflow, testing plan, and governance checklist for fast, measurable results.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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