Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategies tailored for e-commerce success. Discover the balance between paid and organic approaches, precise audience targeting, creative experimentation, performance metrics, and integrated multi-channel tracking to boost sales, drive foot traffic to stores, and launch campaigns optimised for strong returns on investment.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step approach to planning marketing campaigns, segmenting audiences, and selecting ideal platforms for every stage of the customer funnel. You will master creating high-performing creatives, combining paid and organic methods, monitoring key performance indicators via intuitive dashboards, and refining budgets through testing, attribution models, and multi-channel data for tangible, revenue-generating results.
Elevify advantages
Develop skills
- Optimise paid social campaigns by conducting A/B tests, adjusting bids, and rapidly scaling returns.
- Develop effective audience strategies with targeted high-intent segments and conversion-focused retargeting.
- Create KPI-based reports featuring custom dashboards, goal frameworks, and return-on-ad-spend monitoring.
- Design compelling creative campaigns including content planning, call-to-action development, and sales-driven briefs.
- Integrate channels seamlessly by linking social media, email, and physical stores for comprehensive funnel performance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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