Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategies tailored for e-commerce success. Discover the balance between paid and organic approaches, precise audience targeting, creative experimentation, performance metrics, and integrated multi-channel tracking to boost sales, drive foot traffic to stores, and launch campaigns optimised for strong returns on investment.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step approach to planning marketing campaigns, segmenting audiences, and selecting ideal platforms for every stage of the customer funnel. You will master creating high-performing creatives, combining paid and organic methods, monitoring key performance indicators via intuitive dashboards, and refining budgets through testing, attribution models, and multi-channel data for tangible, revenue-generating results.
Elevify advantages
Develop skills
- Optimise paid social campaigns by conducting A/B tests, adjusting bids, and rapidly scaling returns.
- Develop effective audience strategies with targeted high-intent segments and conversion-focused retargeting.
- Create KPI-based reports featuring custom dashboards, goal frameworks, and return-on-ad-spend monitoring.
- Design compelling creative campaigns including content planning, call-to-action development, and sales-driven briefs.
- Integrate channels seamlessly by linking social media, email, and physical stores for comprehensive funnel performance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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