Social Media Data Analytics Course
Gain expertise in social media data analytics to maximise ROI, refine ad spending, and convert metrics into actionable insights. Master data cleaning, A/B testing, dashboard creation, and reporting to diagnose campaign performance and drive informed digital marketing strategies that deliver real results in a competitive landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate social media data, compute key metrics such as engagement rate, CTR, CPA, and ROAS, and create solid aggregations and trends. You'll assess performance using statistical methods, pinpoint strengths and weaknesses, and transform insights into compelling reports, dashboards, and experiment strategies that drive confident decisions on content, budgets, and optimisations.
Elevify advantages
Develop skills
- Clean social media data swiftly to ensure accurate campaign metrics.
- Master essential KPIs like engagement, CTR, CPA, ROAS, and conversions.
- Diagnose performance issues to spot inefficiencies, cut waste, and highlight top content.
- Conduct efficient A/B tests to measure impact and select winning strategies.
- Convert data into decisions with concise reports, dashboards, and ROI-driven plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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