Social Media as a Business Driver Course
Transform social media into a reliable revenue generator. This course equips digital marketers in Kenya with skills to choose optimal channels, develop lead-generation content plans, execute $2K monthly paid tests, monitor ROI effectively, and collaborate with sales teams to build a strong sales pipeline. It provides practical strategies for B2B audience targeting, network-specific tactics, content calendars, and KPI tracking for tangible business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to leverage platforms like LinkedIn, Instagram, and X to create consistent lead and revenue streams. Key areas include B2B audience analysis, tailored strategies for each network, 4-week content and lead generation frameworks, paid social experiments on a $2,000 budget, and KPI dashboards linking campaigns to sales pipeline, team alignment, and clear ROI measurement.
Elevify advantages
Develop skills
- B2B social channel strategy: select top networks and customise content quickly.
- Lead generation content sprints: create 4-week plans that convert posts to demos.
- Paid social testing: conduct $2K monthly trials to cut CPL and increase trials.
- Revenue-focused KPIs: connect social metrics to pipeline, MQLs, and closed deals.
- Sales-aligned social operations: qualify leads, sharpen messaging, and lift conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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