SEO SEA training
Gain practical expertise in SEO and SEA through this comprehensive training. Master keyword planning, technical optimisations, Google Ads setup, A/B testing, and performance tracking to reduce paid costs, increase organic traffic, and maximise ROAS in competitive digital marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training equips you with skills to develop targeted keyword strategies, set up effective Google Ads campaigns, and create search structures that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content schedules. Gain expertise in KPIs, reporting, testing, and shifting budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale quality traffic.
- Keyword taxonomy design: create top, middle, and product-level clusters for better conversions.
- On-page SEO execution: optimise content, user experience, and links for fast results.
- Google Ads architecture: organise campaigns, ads, and budgets for superior ROAS.
- Analytics and testing: monitor KPIs, run A/B tests, and adjust budgets as SEO matures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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