SEO and PPC Course
This course teaches how to integrate SEO and PPC strategies to boost e-commerce growth in Kenya, focusing on ergonomic chairs, covering keyword research, ad management, optimization, and analytics for better conversions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to combine SEO and PPC to grow Kenyan e-commerce results, with a focus on ergonomic chairs. You will learn on-page optimisation for product pages, keyword research in Swahili and English, Google Ads structure and bidding, localised ad copy, technical SEO, UX priorities, and analytics, so you can track KPIs, refine campaigns, and increase conversions with confidence.
Elevify advantages
Develop skills
- E-commerce SEO execution: optimise product pages, titles, images and UX quickly.
- Google Ads setup for Kenya: build, localise and scale profitable PPC campaigns.
- Keyword and intent research: find high-value Kenyan terms for SEO and PPC.
- Data-driven optimisation: track KPIs, test weekly and refine bids, ads and UX.
- Market-focused strategy: align SEO and PPC with Kenyan buyer behaviour.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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