SEM Course
This SEM Course provides a straightforward, hands-on approach to planning and managing profitable search campaigns for eco-friendly home products in the US. You'll learn to define objectives and KPIs, research keywords and user intent, organise Google Ads campaigns, create effective ads that convert, manage bids and budgets wisely, track conversions reliably, and apply a practical step-by-step optimisation guide right away.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SEM Course provides a straightforward, hands-on approach to planning and managing profitable search campaigns for eco-friendly home products in the US. You'll learn to define objectives and KPIs, research keywords and user intent, organise Google Ads campaigns, create effective ads that convert, manage bids and budgets wisely, track conversions reliably, and apply a practical step-by-step optimisation guide right away.
Elevify advantages
Develop skills
- SEM strategy design: build high-ROI Google Ads campaigns in weeks, not months.
- Keyword and bidding mastery: research intent and set smart CPC, CPA, ROAS bids fast.
- Ad copy and extensions: craft eco-focused ads and assets that win clicks and sales.
- Tracking and reporting: set up conversions and dashboards that CMOs trust quickly.
- Budget and optimisation playbook: allocate spend and scale winners with clear rules.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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