Real-Time Bidding (RTB) Course
Gain command of Real-Time Bidding (RTB) to excel in digital marketing. Delve into RTB strategies, audience targeting, bidding techniques, testing protocols, and reporting methods to slash CPA, elevate ROAS, and expand profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communication in a sports apparel online shop context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV swiftly.
- Audience targeting: create valuable RTB groups and clever bid adjustments.
- Bid strategy planning: establish, tweak, and refine RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly to lower CPA.
- Leadership reporting: transform RTB data into straightforward insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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