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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communication in a sports apparel online shop context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV swiftly.
  • Audience targeting: create valuable RTB groups and clever bid adjustments.
  • Bid strategy planning: establish, tweak, and refine RTB bids for profitable growth.
  • Testing and improvement: conduct DSP A/B tests and refine weekly to lower CPA.
  • Leadership reporting: transform RTB data into straightforward insights and actionable presentations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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