Programmatic Ads Course
This course equips you with essential skills for running profitable programmatic advertising campaigns, from KPI setting and budgeting to advanced targeting, bidding, platform selection, and optimization techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced route to profitable campaigns. Learn how to convert business objectives into clear KPIs, develop accurate budgets, and compute ROAS, CPA, and breakeven points. Master targeting, audience modelling, automated bidding, platform selection, and optimisation strategies so you can scale performance, manage risk, and confidently report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modelling: Convert CPM, CTR, and ROAS into clear media plans quickly.
- Automated bidding mastery: Set up smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose winning DSPs, deals, and ad formats swiftly.
- Optimisation and risk control: Conduct tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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