professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and optimisation techniques. Develop data-backed campaigns that increase website traffic, improve conversions, and enhance return on investment for contemporary digital marketing operations in Kenya and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training offers a practical guide to planning and running successful online marketing campaigns. Learners will create buyer profiles, outline customer paths, develop strong SEO plans, organise SEM efforts, and explore paid social media, display ads, and video marketing. You will master keyword analysis, website optimisation, performance tracking, and ongoing testing to convert visitors into revenue.
Elevify advantages
Develop skills
- Set up SEM campaigns: create focused search advertisements using intelligent bidding and monitoring.
- Optimise SEO site structure: build quick, searchable, and sustainable product layouts.
- Conduct keyword research: select high-value search terms and align them with high-converting pages.
- Manage paid social and video ads: target audiences, design engaging content, calls-to-action, and retargeting strategies.
- Apply analytics and optimisation: monitor key performance indicators and perform fast A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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