PPC Marketing Course
This course equips you with essential skills for e-commerce PPC success, teaching you to design effective Google and Meta campaigns, optimise keywords, ads, and landing pages, manage budgets for maximum ROAS, and apply data-driven experiments to lower CPA and grow profitable marketing outcomes across digital platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical approach to planning, launching, and optimising successful Google and Meta PPC campaigns. Master account setup, keyword selection, bidding tactics, budget management, forecasting tools, performance benchmarks, and key metrics. Develop targeted audiences, craft engaging ads, refine landing pages, and conduct efficient tests to reduce costs, expand high-performers, and boost revenue reliably.
Elevify advantages
Develop skills
- PPC account structuring: create efficient, organised Google and Meta campaigns quickly.
- Intelligent budgeting: distribute and adjust ad budgets using data insights, avoiding guesswork.
- Compelling ad creatives: develop high-CTR search and Meta ads that drive fast conversions.
- Conversion rate optimisation: enhance landing pages and funnels for quick improvements.
- Forecasting and reporting: predict CPA/ROAS metrics and design straightforward PPC dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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