Performance Marketing Course
This course equips you with essential performance marketing skills for e-commerce success. Learn to target audiences precisely, plan sales funnels, set achievable KPIs, choose the best channels, track results accurately, and optimise campaigns effectively. Build confidence in setting revenue targets, scaling successful strategies, and demonstrating clear ROI in your marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical system to identify target audiences, understand buyer intent, create effective personas, set revenue goals, select optimal channels, craft compelling offers, and structure scalable campaigns. Master tracking, attribution, budgeting, testing, and reporting to optimise performance and achieve consistent e-commerce growth.
Elevify advantages
Develop skills
- Develop audience strategies using intent data for high-return buyer segments.
- Plan funnels with realistic 3-month revenue, ROAS, and CPA goals.
- Build high-converting campaigns with tailored offers, ads, and landing pages.
- Conduct optimisation sprints through efficient A/B testing and scaling winners.
- Model budgets effectively to allocate spend and predict ROAS accurately.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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