Performance Marketing Channels Course
This course equips marketers with practical skills to plan, execute, and optimize performance marketing campaigns across key channels for maximum ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning your channel mix, structuring campaigns, and allocating budgets for maximum returns. You'll learn to utilise search, social, email, display, and affiliate channels throughout the customer journey, establish clear KPIs, develop reliable tracking and dashboards, assess tests, handle risks, and confidently optimise creatives, audiences, and bids in a concise, focused programme.
Elevify advantages
Develop skills
- Develop comprehensive full-funnel channel strategies: search, social, email, and display that drive conversions.
- Implement GA4, pixels, and proper UTMs for precise, privacy-compliant performance monitoring.
- Craft efficient campaign setups and audience targeting to reduce customer acquisition costs and enhance return on ad spend swiftly.
- Formulate quick testing frameworks for adverts, bids, and landing pages to identify and scale successful elements rapidly.
- Convert market analysis and lifetime value data into intelligent budgeting, KPIs, and forecasts prepared for potential risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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