Performance Advertising Course
This course equips you with hands-on strategies to optimize performance advertising on Google and Meta, focusing on diagnosing issues like low CTR, high CPC, and poor conversions, and implementing effective targeting, bidding, and creative solutions for scalable, profitable campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step approaches to identify low click-through rates, high cost-per-click, and poor conversion rates, then address them using smarter targeting, bidding, and ad creatives. Discover how to apply benchmarks, tracking audits, attribution configurations, and 30-day optimisation plans to create accurate performance overviews and expand profitable campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build realistic ad performance snapshots with clear, documented assumptions.
- Design 30-day optimisation plans: budgets, testing cadence, and campaign structure.
- Craft high-converting creatives and landing pages for Meta, Google, and ecommerce.
- Run advanced gap analysis to diagnose CTR, CPC, ROAS, and conversion issues fast.
- Choose winning bidding, tracking, and audience strategies across Meta and Google.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course