Pay Per Click Course
This course equips you with PPC skills for digital marketing success: design effective Google and Meta campaigns, perfect targeting and keywords, refine ads and landing pages, monitor ROAS, and manage budgets with confidence—using practical examples from eco-friendly e-commerce and tested strategies to ensure real results and growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in profitable PPC through this targeted course on market and keyword research for sustainable products, effective budget management, accurate targeting on Google and Meta platforms, and successful bidding techniques. Master creating high-conversion ads and landing pages, monitoring performance with reliable analytics, analysing essential metrics, and producing insightful reports to improve ROAS and support assured scaling choices.
Elevify advantages
Develop skills
- PPC keyword and audience strategy: develop high-intent, efficient campaigns quickly.
- Smart budget and bidding management: distribute, test, and expand PPC for optimal ROAS.
- High-conversion ads and landing pages: create compelling copy and user experience that convert clicks to sales.
- Data-driven PPC analysis: interpret CPC, CPA, ROAS metrics and apply insights rapidly.
- Tracking and reporting skills: implement pixels, UTMs, and dashboards to direct spending effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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