Paid Search Intelligence Course
Gain expertise in paid search analysis: process and examine Google Ads data, identify ROAS challenges, create visual trend representations, measure against benchmarks, and convert findings into precise optimisation plans that boost revenue, profitability, and customer value over time. Ideal for marketers aiming to enhance campaign efficiency and drive business growth through data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to clean and organise CSV data, compute key metrics, interpret results, and analyse performance for brand, non-brand, and competitor campaigns. You will create effective visualisations, compare against industry benchmarks, and develop practical optimisation strategies with actionable steps, reliable projections, and succinct reports for executives.
Elevify advantages
Develop skills
- Diagnose paid search performance: identify inefficiencies and link ROAS to key business indicators.
- Prepare structured Google Ads datasets: process CSVs, correct issues, and categorise by device.
- Quickly visualise PPC data: use charts, heatmaps, and tables to highlight profit factors.
- Craft effective PPC reports: compare with market standards and propose clear optimisation steps.
- Implement targeted optimisations: adjust bids, keywords, and run tests to rapidly improve ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course