Paid Search Course
Master paid search strategies for sustainable e-commerce success. Discover keyword research, campaign setup, bidding tactics, persuasive ad writing, and ongoing optimisation to increase ROAS, reduce CPA, and convert targeted traffic into repeat buyers in tough online markets. This course equips you with practical tools to excel in digital advertising for eco-friendly products.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in researching high-value keywords, organising campaigns and ad groups, and creating targeted lists for sustainable home goods. Master writing engaging ads, applying extensions, managing bids and budgets wisely, using audience and exclusion targeting, and designing matching landing pages. End with a solid optimisation process, precise tracking, and reports that enhance returns across platforms.
Elevify advantages
Develop skills
- High-intent keyword research: swiftly identify profitable green search terms.
- Smart campaign structure: create efficient, scalable PPC setups that drive quick conversions.
- Conversion-driven ad copy: develop and test eco-focused Google Ads effectively.
- Strategic bidding and budgets: manage CPCs, pacing, and negatives to safeguard ROI.
- Data-led optimisation: monitor key metrics and refine weekly for strong results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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