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Paid Search Advertising Course

Paid Search Advertising Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to plan, launch, and optimise profitable paid search campaigns from the ground up. Master keyword research by intent, smart account structuring, compelling ad copywriting, budget and bidding strategies, plus GA4 tracking. Apply proven playbooks to boost ROAS and scale campaigns with confidence for eco-brands.

Elevify advantages

Develop skills

  • Develop high-ROI keyword strategies by mapping intent, CPC, and volume for rapid PPC success.
  • Craft converting ad copy with eco-focused headlines, strong CTAs, and effective extensions.
  • Build efficient account structures with streamlined campaigns, ad groups, and match types.
  • Master data-driven optimisation by tracking KPIs, A/B testing ads, and adjusting bids quickly.
  • Achieve conversion tracking expertise using GA4, UTMs, and sales events for accurate ROAS insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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