Paid Search Advertising Course
This course equips you with essential paid search advertising skills for digital marketing triumph. Dive into keyword research, campaign setup, persuasive ad copy, intelligent bidding, and data optimisation to enhance ROAS, cut CPA, and attract high-intent traffic for sustainable and general brands alike. Perfect for marketers aiming to excel in PPC.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to plan, launch, and optimise profitable paid search campaigns from the ground up. Master keyword research by intent, smart account structuring, compelling ad copywriting, budget and bidding strategies, plus GA4 tracking. Apply proven playbooks to boost ROAS and scale campaigns with confidence for eco-brands.
Elevify advantages
Develop skills
- Develop high-ROI keyword strategies by mapping intent, CPC, and volume for rapid PPC success.
- Craft converting ad copy with eco-focused headlines, strong CTAs, and effective extensions.
- Build efficient account structures with streamlined campaigns, ad groups, and match types.
- Master data-driven optimisation by tracking KPIs, A/B testing ads, and adjusting bids quickly.
- Achieve conversion tracking expertise using GA4, UTMs, and sales events for accurate ROAS insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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