Paid Media Course
4/5
This course equips you with hands-on skills to master paid media on Google and Meta, from planning and launching campaigns to optimizing for maximum ROI through data-driven decisions and creative strategies.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. Learn to assess markets, define audiences, set up smart budgets, select KPIs, and use attribution models. Master Performance Max, Search, and Meta setups, create high-converting creatives, conduct proper A/B tests, and report results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build efficient, ROI-focused channel and budget combinations.
- Google & Meta ads expertise: launch effective Search, PMax, and social campaigns.
- Conversion-focused creative: develop and test hooks, copy, and formats that boost sales.
- KPI and attribution analytics: interpret ROAS, CPA, and models to guide spending wisely.
- Rapid optimisation processes: conduct A/B tests and scale successful ones in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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