Meta Ads Course
Gain expertise in Meta Ads using a comprehensive, practical framework covering campaign setup, budget distribution, precise audience targeting, compelling creatives, performance tracking, KPIs, and optimisation techniques. This enables you to boost return on ad spend, lower cost per acquisition, and generate substantial revenue from your online marketing efforts in Kenya and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Meta Ads Course provides a hands-on, step-by-step guide to planning, launching, and scaling successful campaigns on Meta platforms. You'll master campaign structure, audience targeting, creative approaches, and budget management through a real-world UrbanPaws example. Learn to implement tracking, set key performance indicators, and use a straightforward optimisation plan to test, track, and boost your results quickly and effectively.
Elevify advantages
Develop skills
- Meta campaign structure: create effective prospecting, remarketing, and retention strategies for high returns.
- Intelligent budget management: allocate and expand ad budgets on Meta for rapid, profitable outcomes.
- Targeted audience building: develop saved, custom, and lookalike audiences that drive conversions.
- Compelling ad creatives: produce and evaluate Meta ad formats, hooks, and calls-to-action that boost sales.
- Optimisation with data: monitor ROAS, refine poor performers, and execute successful A/B tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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