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Media Marketing Course

Media Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with skills to plan and execute profitable media campaigns for direct-to-consumer natural skincare brands. You will define SMART goals, select appropriate KPIs and attribution methods, configure GA4 and UTM parameters, and develop comprehensive media plans. Gain hands-on experience in creative development, conversion rate optimisation, testing protocols, reporting techniques, and influencer partnership expansion to effectively manage budgets and drive sales growth across paid, owned, and earned media channels.

Elevify advantages

Develop skills

  • Develop KPI strategies and analytics skills: establish SMART objectives, implement GA4 tracking, and apply UTM parameters effectively.
  • Master media planning: create budgets up to $10K, predict ROAS accurately, and adjust spending efficiently.
  • Execute paid and earned media campaigns: manage search ads, social media, email marketing, and influencer collaborations.
  • Optimise user experience and copywriting: enhance product pages, streamline checkout processes, and refine microcopy for conversions.
  • Conduct testing and reporting: perform A/B experiments, analyse dashboard metrics, and produce concise executive reports.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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