Media Marketing Course
Gain expertise in media marketing tailored for D2C brands, covering channel strategies, GA4 implementation, KPI selection, conversion rate optimisation, creative testing, and budget allocation. Apply practical digital marketing frameworks right away to increase website traffic, improve return on ad spend, and accelerate sales growth in a competitive landscape.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to plan and execute profitable media campaigns for direct-to-consumer natural skincare brands. You will define SMART goals, select appropriate KPIs and attribution methods, configure GA4 and UTM parameters, and develop comprehensive media plans. Gain hands-on experience in creative development, conversion rate optimisation, testing protocols, reporting techniques, and influencer partnership expansion to effectively manage budgets and drive sales growth across paid, owned, and earned media channels.
Elevify advantages
Develop skills
- Develop KPI strategies and analytics skills: establish SMART objectives, implement GA4 tracking, and apply UTM parameters effectively.
- Master media planning: create budgets up to $10K, predict ROAS accurately, and adjust spending efficiently.
- Execute paid and earned media campaigns: manage search ads, social media, email marketing, and influencer collaborations.
- Optimise user experience and copywriting: enhance product pages, streamline checkout processes, and refine microcopy for conversions.
- Conduct testing and reporting: perform A/B experiments, analyse dashboard metrics, and produce concise executive reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
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