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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward, hands-on approach to achieving ARR goals confidently. You'll learn to create integrated funnels, establish KPIs, calculate ACV and CAC, and develop practical conversion models. Gain expertise in channel strategies, lead scoring, automation tools, dashboards, and testing methods to effectively plan, run, and refine campaigns that deliver quality leads and revenue.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels: outline stages, SLAs, and transitions quickly.
  • Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
  • Craft efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Implement effective lead scoring: qualify B2B SaaS leads using defined criteria and indicators.
  • Refine CAC and funnel performance: analyse, attribute, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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