marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring, and behaviour-driven workflows in platforms like HubSpot and Marketo. This boosts trial-to-paid conversions, produces sales-qualified leads, and drives scalable business results in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: quickly capture, sync, and enhance data fields.
- Set up effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft converting trial nurture emails featuring dynamic personalisation.
- Manage automation workflows using conditional branches, limits, and exclusion rules.
- Track key trial-to-paid metrics and conduct fast A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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