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marketing automation training

marketing automation training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.

Elevify advantages

Develop skills

  • Build reliable B2B lead data structures: quickly capture, sync, and enhance data fields.
  • Set up effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft converting trial nurture emails featuring dynamic personalisation.
  • Manage automation workflows using conditional branches, limits, and exclusion rules.
  • Track key trial-to-paid metrics and conduct fast A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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