Machine Learning in Marketing Course
Dive into machine learning tailored for marketing success. Harness customer data, performance metrics, and forecasting models to enhance customer acquisition, optimise return on ad spend, extend customer lifetime value, customise campaigns, curb churn, and convert insights into powerful, results-driven marketing initiatives that deliver real growth.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to link KPIs to business results, analyse benchmarks, and transform data into precise marketing strategies. Master data preparation and evaluation, key models including propensity scoring, customer segmentation, and recommendation systems, plus embedding ML into campaigns using robust testing, risk management, and revenue-focused outcomes in a hands-on, efficient approach.
Elevify advantages
Develop skills
- ML-driven segmentation: quickly create valuable customer groups for fashion retail.
- Propensity modelling: apply churn and buying predictions to launch effective campaigns.
- Marketing data preparation: check CRM and channel data to ensure ML compatibility.
- KPI-focused testing: create A/B and uplift experiments to validate ML revenue gains.
- Seamless workflow integration: embed ML predictions in emails, ads, and website personalisation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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