Machine Learning in Digital Marketing Course
This course equips marketers with machine learning expertise to create intelligent customer segments, launch high-return campaigns, leverage Google and Meta tools, conduct A/B tests, handle data privacy, and mitigate risks for sustained growth across digital platforms. Master data-driven strategies that boost performance and ROI in real-world settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural insights, platform automation, reliable testing, KPI tracking, privacy management, and complete ML workflows from preparation to optimisation.
Elevify advantages
Develop skills
- Master ML basics tailored for marketers, including essential models, metrics, and data preparation techniques.
- Develop practical customer segmentation using RFM and behavioural clustering to improve conversions.
- Excel in platform ML tools from Google and Meta, including automation, pixels, and APIs.
- Acquire SQL and spreadsheet skills to efficiently extract, clean, and analyse customer data.
- Conduct A/B tests, attribute results accurately, and ensure privacy compliance in campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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