Lead Generation Course
This course equips you with B2B lead generation expertise for digital marketing. Define your ideal customer profile, construct high-performing funnels, develop strong lead magnets, fine-tune traffic sources, and measure returns to reliably convert qualified leads into sales opportunities. Perfect for consistent business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify top-quality leads, create compelling lead magnets and landing pages that convert well, and set up nurture sequences to guide prospects towards buying. Master funnel designs, target traffic from main channels, forecast results, track performance, handle CRM transfers, and follow compliance rules for steady qualified leads and pipeline expansion.
Elevify advantages
Develop skills
- Design efficient B2B SaaS funnels from initial click to sales handover.
- Master lead magnets by creating offers, forms, and user experiences that quickly attract qualified B2B leads.
- Implement smart lead scoring using behaviour and company data to identify marketing and sales qualified leads.
- Strategise traffic across SEO, paid ads, and social media for targeted, ready-to-buy leads.
- Forecast performance, monitor cost per lead, and run A/B tests for rapid improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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