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Lead Capture Optimization with GA4 Course

Lead Capture Optimization with GA4 Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Lead Capture Optimisation with GA4 Course teaches you to convert website traffic into quality leads through precise tracking and straightforward reports. You'll master planning GA4 events for demos, ebooks, and newsletter signups, creating structured UTM parameters, examining funnels and attribution paths, and running tests to lift conversion rates, enhance lead quality, and maximise ROI, all while sharing easy-to-understand dashboards with stakeholders.

Elevify advantages

Develop skills

  • GA4 lead tracking setup: configure events for demos, ebooks, and newsletter signups.
  • UTM and source strategy: standardise tracking to quickly identify high-ROI channels.
  • Funnel and path analysis: leverage GA4 reports to detect drop-offs and increase conversions.
  • Lead quality optimisation: improve forms, gated content, and MQL criteria for superior SQLs.
  • Experimentation in GA4: create A/B tests and evaluate effects on qualified leads.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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