Hotjar Course
Gain expertise in Hotjar to elevate your digital marketing outcomes. Master setting precise goals, interpreting heatmaps and recordings, resolving funnel drop-offs, creating UX and CRO experiments, and linking Hotjar data with GA4 and CRM systems to achieve better conversions and increased revenue. This practical course equips you with tools for ongoing website improvements tailored for real-world results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to transform website goals into focused research questions, set up recordings, heatmaps, funnels, and surveys, and apply effective sampling and segmentation techniques. You will learn to analyse user behaviour patterns, integrate Hotjar insights with GA4 and other data sources, identify key UX and CRO opportunities, prepare A/B tests, and deliver reports showing improvements in conversions, engagement, and revenue through a proven optimisation process.
Elevify advantages
Develop skills
- Master Hotjar setup: quickly configure heatmaps, recordings, and funnels.
- Analyse behaviour insights: spot UX issues and CRO opportunities from Hotjar data.
- Implement data-driven fixes: convert findings into impactful design and content updates.
- Prepare experiment reports: establish KPIs, benchmarks, and A/B test measures.
- Establish optimisation workflow: create a simple, repeatable Hotjar review process.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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