Google Tag Manager Training
Master Google Tag Manager to track ecommerce, map GA4 events, and optimise every key conversion. Learn tags, triggers, variables, data layers, QA, and governance so you can launch accurate, revenue-focused tracking without relying on developers.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master Google Tag Manager step by step with a practical focus on clean implementation, accurate tracking, and reliable reporting. You’ll learn container setup, variables and data layer strategy without custom code, precise triggers, and GA4 and Google Ads tag configuration for ecommerce. Finish with solid testing, documentation, governance, and a repeatable process for adding new events confidently.
Elevify advantages
Develop skills
- GTM setup mastery: launch containers fast without touching site code.
- Conversion tracking: configure GA4 and Google Ads tags for clean revenue data.
- Trigger strategies: build precise click, form, and SPA triggers in minutes.
- Ecommerce tagging: map full funnels with view_item, add_to_cart, and purchase.
- QA and governance: debug events, document setups, and manage GTM safely.
Suggested summary
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