Google Analytics Course
4.8/5
Master Google Analytics to transform data into actionable business insights through strategic setup, advanced tracking, and in-depth analysis techniques.

4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set KPIs, and convert business objectives into straightforward tracking needs. You'll learn to implement GA4 and Universal Analytics using Google Tag Manager, handle event taxonomy, and set up advanced e-commerce tagging. Gain hands-on experience in behaviour analysis, funnel tracking, segmentation, reporting, and quality assurance to swiftly spot insights and suggest reliable, data-backed improvements.
Elevify advantages
Develop skills
- Analytics strategy design: quickly set up efficient, effective GA4 and UA systems.
- Tagging and tracking: implement neat GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: identify funnel gaps, cart problems, and device-related drop-offs.
- KPI and segmentation mastery: establish precise KPIs and valuable audience groups.
- Insight to action: transform reports into A/B tests, UX improvements, and campaign successes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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