Google Ads Remarketing Course
Gain expertise in Google Ads remarketing to achieve strong returns. Discover how to design audiences, craft dynamic ads, optimise bidding, track KPIs, and ensure compliance as you develop campaigns that deliver high conversions for Kenya's home fitness e-commerce, adaptable to various online marketing needs. This hands-on course equips you with practical steps to boost sales from past visitors while keeping everything legal and efficient.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective, rule-following Google Ads remarketing campaigns that convert previous site visitors into customers. You will master building audiences in GA4 and Google Ads, setting up dynamic remarketing, testing ad creatives, and planning incentives. Learn to define goals and KPIs, select optimal bidding and campaign types, dodge frequent pitfalls, and apply a straightforward optimisation process suited for Kenya's online fitness equipment sales.
Elevify advantages
Develop skills
- Develop high-return remarketing plans: quickly set goals, KPIs, and targets for each audience group.
- Master dynamic ad creation: experiment with promotions, calls-to-action, and images to increase sales.
- Build accurate audiences: create scalable lists in GA4 and Google Ads that deliver results.
- Optimise bidding and spending: pick smart strategies, limits, and distributions for success.
- Optimise safely for privacy: improve results while fully complying with Kenya's data rules.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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