Google Ads Advanced Course
Dive deep into advanced Google Ads strategies tailored for e-commerce success. Build high-ROI campaign frameworks, refine keyword research and negatives, implement value-based bidding aligned with margins, track performance using GA4, leverage audiences, Performance Max, Shopping, and YouTube, and execute a proven 90-day optimisation roadmap to test changes, protect returns, and drive sustainable growth by connecting every action to revenue and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This advanced Google Ads course equips you with skills to create profitable and scalable campaigns through targeted lessons. You will learn smart account structuring, effective keyword and negative keyword strategies, and value-based bidding linked to profit margins. Master GA4 tracking, audience targeting, Performance Max, Shopping ads, and YouTube campaigns, while following a structured 90-day plan to test, maintain ROAS, and confidently expand results.
Elevify advantages
Develop skills
- Advanced keyword tactics: develop, group, and exclude search terms for scalable profits.
- Value-based smart bidding: configure tROAS, tCPA, and budgets based on actual margins quickly.
- Optimal campaign setups: organise Search, Shopping, and Performance Max for top performance.
- Asset testing and refinement: design and optimise RSAs, Performance Max creatives, and Shopping feeds for better ROAS.
- Proven 90-day roadmap: systematically test, expand, and protect budgets using key performance indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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