GA4 Course
Master Google Analytics 4 for digital marketing success: configure ecommerce events, analyse traffic and user journeys with funnels and paths, optimise campaigns using attribution and audiences, build executive dashboards, and transform data into insights that boost traffic, revenue, and customer lifetime value.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to set up ecommerce tracking in GA4, configure events accurately, analyse user behaviour with reports, funnels, paths and explorations, evaluate campaigns and attribution, create effective dashboards, share actionable insights, and ensure data quality through QA and governance practices.
Elevify advantages
Develop skills
- GA4 ecommerce setup: design events, parameters, and conversions to track revenue.
- GA4 traffic analysis: quickly compare channels, campaigns, and landing pages.
- GA4 funnels and paths: identify drop-offs and improve user journeys.
- GA4 attribution and audiences: enhance bidding, remarketing, and ROAS.
- GA4 reporting: create clear, executive-ready dashboards from data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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